Enhance ZEV Awareness and Reduce Sales Barriers

Establish a program to provide incentives to franchise car dealers to sell zero-emissions vehicles, while also funding consumer engagement activities to increase awareness and interest in zero-emissions vehicles.

Page 157: "New York should enact legislation to expand direct-to-consumer sales of ZEVs by manufacturers, which can serve to increase the availability and sales of ZEVs in the State; the State should provide dealer incentives for franchise car dealers to sell ZEVs; and NYSERDA should partner with industry participants and stakeholders to fund consumer engagement activities to increase consumer interest in ZEVs."